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About In House Tax

This weblog is a news and views site for tax professionals within the UK and international in-house tax community.  You will find information about appointments and people moves in and around the in-house tax market, issues affecting the in-house tax professional, opinions on the state of the tax job market, updates on tax technology, and other general thoughts of the day.

Hope you find it useful.

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Location: St Albans, United Kingdom

This site has been developed by Simon Godley, who also runs the niche tax recruitment company Talentpool Selection . Simon spends a lot of his time placing tax specialists into FTSE companies, large in-bound groups and some professional services organisations. He also recruits and is well networked around the UK tax technology and VAT markets.

Tax News

Tax professionals - social media exposure

Tuesday, 1 October 2013

By Simon Godley

My avid past time is playing electric guitar.  I played a lot when I was at school and as a teenager, but then regrettably left it out for most of my early adult life.  More recently (and whilst approaching my 40s) I've picked it up again with gusto, and I'm pleased I discovered it again.  That's led me to listen to many big guitar players for their influences, mostly in the rock and blues scenes.  Interestingly most of their own marketing is done on-line, particularly around Facebook and Twitter.  These are very big channels these days for big music names.  It is even more interesting to see who has got the largest number of 'Followers' or 'Likes' on these platforms.

I've mainly looked at Facebook, as I'm not a big Twitter fan.  The big guitar names have a LOT of followers on Facebook.  Slash, for example, has 10.9M.  That's a lot for one guitarist!  Eric Clapton by comparison has 6.1M.  I expected more than that, but that's still a lot.

So what about high profile tax people, or big decision makers involved in the tax market?  Do they see the value of having a lot of followers on Facebook / Twitter like high profile guitarist might?  Well, I sense not - tax is a much drier subject area, it's not an interest area for the masses (although everyone is subject to it) and doesn't really attract the celebrity status that you find in the music industry.

But I thought still worth a glance.

Starting with the big decision makers on Tax:

George Osborne - lots of pretend profiles on Facebook.  Official page (but not active) has c.1,900 Likes
George Osborne - LinkedIn - no detectable profile at all.
David Cameron - so many profiles and Pages on Facebook, impossible to work out if anything is real!
David Cameron - LinkedIn (430,000 followers)
Lin Homer, Head of HMRC - nothing visible
HMRC (as an organisation) - c.8,000 Followers on LinkedIn

And what about the top people in the advisory firms?  Are they using social media as a channel to market themselves or their firms?  I'm not naming names here, but here's briefly what I found:

CEO of Deloitte (US based) - LinkedIn Page (3000 followers); not visible on Facebook
CEO of EY (US based) - has a LinkedIn profile, but can't connect; no real profile on Facebook
Chairman of PwC - no obvious activity on LinkedIn or Facebook
CEO of KPMG (US based) - has active LinkedIn profile; no profile on Facebook

So the top guy at Deloitte has an active LinkedIn profile, but the rest are not using social media as a marketing channel.  Maybe not right for them in their roles, or maybe still too early days in the evolution of social media for top level tax, accounting and business people.









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posted by Simon Godley

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