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About In House Tax

About In House Tax

This weblog is a news and views site for tax professionals within the UK and international in-house tax community.  You will find information about appointments and people moves in and around the in-house tax market, issues affecting the in-house tax professional, opinions on the state of the tax job market, updates on tax technology, and other general thoughts of the day.

Hope you find it useful.

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Location: St Albans, United Kingdom

This site has been developed by Simon Godley, who also runs the niche tax recruitment company Talentpool Selection . Simon spends a lot of his time placing tax specialists into FTSE companies, large in-bound groups and some professional services organisations. He also recruits and is well networked around the UK tax technology and VAT markets.

Tax News

Job web searches - seeing the whole picture?

Wednesday, 11 March 2015

During a recruitment conference yesterday, a chap called Bill Boorman gave a very insightful talk into how the web / Google now operates when we search. His main point was that when we do a web search now from a particular device OR just go on-line (compared to say 5-6 years ago), the results you get are somewhat warped / skewed towards your 'on-line identity' i.e. they are influenced by what you have previously searched on / liked on Facebook / connected to on LinkedIn etc / bought on Amazon, thereby narrowing the search results you get to what Google thinks you want to see, compared to a completely unbiased set of results.

I had started to notice this trend from my own searches.  For example, when browsing on Amazon, popped up in the corner with some links to jobs that I might be interested in.  These tax technology jobs that were popping into my frame of view were ones that I had actually posted on Reed as a recruiter!

So we all now have an on-line identity, whether we like it or not, which is made up of a vast data set recorded (and presumably held somewhere in the cloud / servers) which is an accumulation of results from our previous on-line behaviours.  There is a book called Dataclysm by Christian Rudder that expands on this subject in much more detail, which I intend to read.

This has quite deep implications for the recruitment world - when you are looking for a new job through various web searches, the results could be highly skewed to your on-line identity and present you with jobs that Google 'thinks' you want to see, and thereby not showing you a load of other links to jobs that you might want to see.  I'm not sure how this influence can be managed or changed, but it doesn't feel quite right.  Maybe the effect is quite small, I'm kind of hoping it is.

It is also added evidence that if you want to get noticed on the web (either for providing a service / product or otherwise) you need to be very active all over the virtual world to plant data points that will put you in the line of view when others are searching similar data points, I think?

If anyone has other intelligence on this or views, please get in touch.

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posted by Simon Godley

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